Critical Perspectives in media
Genre
The word "genre" is borrowed from french derived from latin and Greek, in all three its basic meaning is - Kind, sort, class.
Audiences recognise the key elements or conventions of a genre and respond accordingly.
These key elements are called Paradigms.
As the genre of my music video is a romance, the paradigms in my music video are:
Two types of paradigms have been identified
Audiences recognise the key elements or conventions of a genre and respond accordingly.
These key elements are called Paradigms.
As the genre of my music video is a romance, the paradigms in my music video are:
- Lip synching
- Dissolves
- a couple
- a house setting
- a green scenery (the park)
- close ups
- Body language of the artist (emotional)
Two types of paradigms have been identified
- Icronographic: signs symbols (e.g the costumes, props, settings)
- Structural : Th way a text is put together and the shape it takes and how structures in the text deal with issues such as ideology and gender (e.g how gender is represented)
The structural Paradigms in my music videos is ambiguous because the preferred meaning intended by me is that "life gets better", however, the underlaying meaning portrays the woman the weaker gender because her world sort of crumbles because of a man.
The iconographic paradigm in my music video are the woman wearing a dress most of the time to portray the ideal housewife perspective.
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