Audience theory

                                Audience Theory

Three main questions:

Why do audience choose to consume certain text?

How do they consume text?

What happens when they consume texts?


These are a number of theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audiences.

• The effects model or the Hypodermic model
• The uses and gratifications model
• Cultivation Theory
• Two-step flow Theory
• Reception Theory
• Suture
• Feminist audience Theory - Laura Mulvey