Monday, 18 November 2013

Case study 1 : Jamie Thraves


Jamie Thraves is a director of music videos. He began by making short films at Hull university, where he studied illustration . He used his fims, such as “calling card” which won awards to get his "foot in the door" with the video production company "Factory films"- in other words the production company noticed him when her directed this film which made a opened a lot of opportunities for him.  At the beginning of his career, the first videos that he directed for artists were very low budget; costing around £5000 each.

Like Jaime Thraves,  upcoming directors normally go through this process; a  ‘Commissioner’ from a record label sends a track to 5-10 directors, the directors then each submit a treatment. This stage is unpaid, the director who has submitted the ‘best’ treatment is then commissioned to make the video -Only then is the director paid. This shows how steep and unreliable being a start up director could be
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 Jamie Thraves is best known for his two most successful videos which are:

Radiohead "Just"
which had £100, 000 budget and was Shot in 3 days




Coldplay "The scientist"
which had a bigger budget of £200, 000 budget and was also shot in 3 days


His most recent video was was japanese popstars "song for lisa". Currently music videos cost about £20, 000. It took Jamie two days to shoot and he used these music videos to get him into the film business. So far, he has shot three features: "The low down", "The cry of the owl", "Treacle Jr".

Another one of his recent music videos that he directed was Tome Odell- Another love




Jamie’s tips: use the lyrics but try not to be too literal and Most importantly-go with the emotions of the lyrics


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