Monday, 18 November 2013

Case study 2 - Emil Nava

 Emil Nava is a director that started out as a runner for film production companies. He worked for blink productions and now freelances for OB management. After working as a runner graduated to Assistant Director (A.D.) where he would manage the video shoots. He signed to Academy, who are the biggest music video production company, until he left and worked for "between the eyes". He now works mainly for pulse productions.

Emil has begun directing adverts because they generally have higher budgets and production values. He prefers music videos because they have far more creative freedom than commercial advertisements.

At his busiest, Emil was responsible for making 24 music videos in one year. When he started out his production budget was as low as £5000-£10,000 but now can be as high as £160,000 in the case of Jessie J's videos.

Artists whom he has worked for:
1) kid british


2) Paloma faith- picking up the pieces
client- sony
cost £80,000



3) Ed Sheeran- Lego house
Client- Atlantic


4) Jessie J - Do it like a dude
   Client - Island
Cost - £25,000

5) Rita Ora - R.I.P
    Client - RocNation


Emil’s Top Tip
Use Extreme Close Up on faces wherever possible
Do not shoot whole of video in medium shot/long shot
Example – Sinead O’Connor – Nothing Compares to U

Godley & Crème - Cry


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