How Pop Videos are used to reinforce Katy Perry's brand and reflect her private life
Katy's music videos often has a narrative- a plot that ties both the song and the video together.
In her music video 'Firework' we see Katy in a more grown up point of view as the video was quite sensible inspiring. We see her as the ideal older sister as the song has a positive message which is to always be confident in any circumstance. The respective audience for this would be younger teenage girls as they would look up to Katy as a role model.
In her music video 'Last Friday night (TGIF)', the scene was vividly girly and feminine.It showed a stereotypical shy geeky girl transforming into a pretty girl that all the guys want. This would appeal to the respective audience of teenage girls as they are more likely to be able to relate to it as most of them are going that stage themselves.
Katy then released a music video called 'Cali Girls' whilst she was in a relationship with Russel Brand. Although this music video has a childish feel to it, it has more deliberate sexual references, which is a very different image to her last music videos which have been very inspiring to young teenage girls. This could have been caused by her relationship with Russel Brand, as she is growing up and exploring the the music industry, she might have been influence by her adult life.
Katy's relationship with Russel Brand then ended abruptly, leaving Katy heartbroken, she then released a music video called 'Wide Awake'. At the start of this video, she takes her wig off which could symbolise her wiping a new slate and starting fresh- she is taking her mask off- she is dont pretending to be happy. In this music video she wears a black dress which could represent mourning and grief from her failed relationship with Russel Brand. She the the takes a bite from an old rotten strawberry, this makes a reference to the story of Adam and Eve- which could symbolize her admitting that she has done something wrong and is apologizing. The lyrics says "i am born again" which conveys that she want to go back to her positive image. This is shown by her clothing- she wore a sexy but not too revealing nude dress to show her new self. We are then introduced to little Katy who represent her getting back in touch with her childhood.Then there were two identical monsters that had physiques of men, this portrays that all men are beasts and all the same. We then go into this very colorful scene with a prince charming awaiting her but he was only deceiving her, this could symbolise how she was deceived by Russel Brand. Then the little girl handed her a butterfly, which portrays her getting her freedom back, this also portrays her as being a fairy tale figure.
Katy Perry's 'Roar' symbolises the superiority of women and how they don't need men in their lives to succeed. This was shown by her clothing - when she was with the man, her outfit wasn't very revealing, it was very smart.This was also shown by how she adapts in the wild all alone, however, it still had a feminine touch as she was then shown, painting the elephant's toes and having the necklace around the tiger's neck that said 'Kitty Perry'. As the music video resembled that of a children's story book, she is gaining back her 'Older sister' image.
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