These are the digipaks that would be similar to mine as their genre is similar to mine.
This is a very simple image on the front of the cover of the artist on the album. This makes the album seem quite classy, which could attract a wider audience, ranging from the younger generation to the older generation. It also suggests that even the tough the genre of the album is Pop there is also some ballad tracks on it.
A Sans Serif font, which appears t be like paint brush strokes , has been used on the disk label, which establishes the album name, ad makes it clear to the audience what CD this is. The '21' has been printed in an extremely large font, which, again makes it easier to identify the album.
Similar to the front cover, a simple portrait photograph has been used on the back cover. This is not usually seen a lot simpler and only includes the track list. So this is an unconventional feature o this album. This may have been done so the audience will know what album and artists it is immediately.
The cover of this Digipak suggests seduction which connotes that the genre of the songs are going to be pop. On the other hand, it also conveys that song could be about relationship and heartbreaks- which suggests that some of the songs could be ballads.
Digipaks typically consist of a gatefold (book-style)
paperboard or card stock outer binding, with one or more plastic trays capable
of holding a CD or DVD attached to the inside.
Since Digipaks were among the first
alternatives to jewel cases to be used by major record companies, and because
there is no other common name for Digipak-style packaging made by other
companies, the term digipak or Digi-Pak is often used generically, even when
the media holder is a hub or "Soft Spot"rather than a full plastic
tray.
What goes on a digipak?
Name of artist and album
Track list
Barcode and record company logo
Six panel
Spine - Name of artist and album
Disk impression
An image of the band on the inside
What to look for?
Name of artist and album - font, size, colour, position
“Wrecking Ball" is a song performed by American
recording artist Miley Cyrus for her fourth studio album Bangerz (2013).
It was released on August 25, 2013, by RCA Records as the second
single from the record. It was written by MoZella, Stephan Moccio, Sacha
Skarbek, Lukasz Gottwald (Dr. Luke), and Henry Russell Walter
(Cirkut). It was produced by Dr. Luke and Cirkut. "Wrecking Ball" is
a pop ballad which lyrically discusses the deterioration of a
relationship; it has been widely speculated to have been inspired by Cyrus'
former fiancé Liam Hemsworth.
I personally feel that his video was successful because of
the nudity which caused a lot of controversy. The clip received generally mixed
review from critics, who were divided in their opinions regarding Cyrus'
increasingly provocative image. Writing for Billboard, Jason Lipshutz stated
that the "nude Cyrus shown straddling a swinging wrecking ball" was
the most surprising piece of the clip. Amelia Proud from Daily Mail
provided a mixed review, commenting that Cyrus delivered a visual that was more
provocative than its "boisterous" predecessor "We Can't
Stop" and questioned if she "finally gone too far this
time". The staff from Entertainment Weekly joked that viewers would be
"scandalized/titillated/disappointed in Billy Ray Cyrus' parenting
skills" after seeing his daughter nude and "fellating a sledgehammer." Writing for The Guardian, Michael Hann criticized Cyrus' attempts to distance
herself from her Hannah Montana image, saying that "what's startling about
Cyrus' journey is the extent of the embrace" and panning her for "exploring
the iconography of porn
"We Can't Stop" is a song by American
recording artist Miley Cyrus, taken from her fourth studio album Bangerz (2013).
It was released on June 3, 2013 by RCA Records as the lead
single from the album. The song was written and produced by Mike Will
Made It, P-Nasty, and Rock City, with additional song writing provided by
Cyrus, Doug E. Fresh, and Slick Rick. "We Can't Stop" is a pop, R&B,
and dance song that talks of a house party and recreational drug
use. It was later revealed by Perez Hilton that the idea behind the
song was provided by Eminem.
I personally think this music video was successful for the
amount of controversy it stirred up. "We Can't Stop" received mixed
reviews from music critics, who appreciated its overall production and
originality, but were ambivalent towards its lyrical content. Adam Carlson of Entertainment
Weekly provided a favorable review, writing that the lyrics were
questionable but "infectious", adding that it reminded him of "Kesha on
Benadryl. Sam Lansky from Idolator noted that stands apart from
other songs recently played on mainstream radio, adding that it "just
feels strange, and kind of wonderful", while Los Angeles
Times' Mikael Woods labeled it "the calmest, most clear-eyed
rebel yell since Janet Jackson's "Control. Sean Daly of Tampa
Bay Times and Wall Street Journal staff both
appreciated the catchy melody, while Lyndsey Parker fromYahoo! Music felt
that "We Can't Stop" acted as a sequel to Cyrus' earlier single
"Party in the U.S.A.", with the difference that "she's just
partying a little harder now."
"Scream & Shout"
is a song by American recording artist will.i.am and Britney
Spears, taken from the former's fourth studio album #willpower. It
was released on November 20, 2012 by Interscope Records as the second
single from the album, and sent to mainstream radio in the United
States on November 27. The song was written by will.i.am, Jef Martens and Jean
Baptiste and was produced by Martens under the alias Lazy Jay, with
additional production by will.i.am. "Scream & Shout" is an upbeat dance-pop song;
its lyrics are about having a good time on a night out. It interpolates a sample of
the lyric "Britney, bitch", which was used on Spears' 2007 single
"Gimme More".
I personally think this music
video was successful because of the collaboration between the two artists.After confirming he was working with
Spears on August 2012, will.i.am tweeted her saying "OMG...your lookin fit
& hot...can't wait to shoot the video to our song...your fans are ganna
love it...". The music video was directed by Ben Mor and filmed on
October 13 – 14, 2012, in Los Angeles. Behind the scenes
footage of the video recording—in which according to the Daily Mirror
Spears wore a Herve Leger dress and black gloves—was leaked on
October 14. When asked about the video's concept and style, will.i.am said
that it will include "urban fresh fashion", and that he intended to
release the video and song together.
Diamonds" is a song recorded by Barbadian singer Rihanna for
her seventh studio album, Unapologetic (2012). It was written
by Sia Furler together with its producers, Benny Blanco and StarGate.
The song premiered on September 26, 2012, during the Elvis Duran and
the Morning Show and was digitally released the following day as the lead
single from Unapologetic. Def Jam Recordings serviced
the single to contemporary hit radio in the United States on October
2. "Diamonds" is a mid-tempo electronic and pop ballad
performed with heavy synthesizers, orchestral sounds, and electronic
rhythms. The song's lyrics serve as a departure from the themes of unhealthy
relationships that were on Rihanna's previous singles.
I personally think this music video was successful because
of the song. "Diamonds" was well received by most critics, some
of whom complimented Rihanna's different musical direction, while others
criticized the song's production. The single topped music charts in over twenty
countries, including the United States, where it became Rihanna's twelfth
number one single on the Billboard Hot 100 and tied
her with Madonna and The Supremes for the fifth-most
number one singles in the chart's history. "Diamonds" was certified quadruple
platinum by the Recording Industry Association of America (RIAA) and
sold over four million digital copies in the US. By May 2013, it had sold over
7.5 million copies worldwide, becoming one of the best-selling singles of
all-time.
"Roar" is a song
by American recording artist Katy Perry for her fourth studio
album, Prism (2013). It was serviced to radio stations as the lead
singlefrom the record on August 10, 2013; it was digitally released on August
12, 2013. The song was written and produced by Dr. Luke, Max Martin,
and Cirkut, with additional songwriting provided by Perry and Bonnie McKee.
The lyrics address standing up for oneself and self-empowerment.
I personally think that this
music video was successful because of what it represented, which is; standing
up for oneself and self-empowerment.
"Just Give Me a Reason"
is a song written and recorded by American recording artist and songwriter Pink featuring Fun's
lead singer Nate Ruess. The song was chosen as the third single from
Pink's sixth studio album, The Truth About Love (2012)."Just
Give Me a Reason" is a pop ballad written by both artists and
produced by Jeff Bhasker. It starts off with a simple melody played on the
piano, as Pink starts to sing the first verse and chorus, the latter of which
introduces drum machines and bass.
I personally think this song was
music video was successful because of the song. The song became a big success
in the United States, and is the most successful seller from The Truth
About Love so far. It topped the iTunes chart on March 19 and remained
atop the list for more than 10 consecutive days, therefore becoming Pink's
third Digital Songs number one hit. In early April, it fell to the runner-up
position to Bruno Mars's "When I Was Your Man" only to return to
the top two days later and stayed there for the entire month of April 2013. Its
success in the digital market was reflected on its Hot 100 position, making it
Pink's fourteenth Top 10 hit in the USA during the charting week ending March
30, 2013, then pushing it further to the top to #5 and then to #3, and finally
to the top of the chart.
"Blurred Lines"
is a song recorded by American recording artist Robin Thicke for his
2013 album of the same name. The song features guest vocals from American
rapper T.I. and American singer and producer Pharrell Williams;
all three share writing credits on the song, while production was done by
Pharrell. The song was released as the lead single from the album on March 26,
2013 through Star Trak Recordings.
The single peaked at number one
on the US Billboard Hot R&B/Hip-Hop Songs chart, as
well as topping the Billboard R&B Songs chart. It has
also become Thicke's most successful song on the Billboard Hot
100, being his first to reach number one on the chart (he previously peaked at
number 14 in 2007 with "Lost Without U").
I personally think this music
video was successful because of the amout of controversy it raised. Critics
such as Tricia Romano of The Daily Beast suggested that the
song and the music video trivialize sexual consent. She charges
that many female fans were uncomfortable with both the song and the video. Her
article quoted many critics who interpreted the song's message as being
promotion of rape culture because the title "Blurred Lines"
and portions of the lyrics like "I know you want it" encourage the
idea "no doesn't always mean no" and that some women who are raped
are asking for it. Criticism was also levelled at the song's video, which
has been labelled "eye-poppingly misogynist". The song was
banned from use at student events at the University of Edinburgh,
students' association officials stating the song violates its policy against
"rape culture and lad banter" and promotes an unhealthy attitude
towards sex and consent. It was also banned at Plymouth University, Leeds
University Union, University of Derby, Queen Mary University of London,
Kingston University, University of Bolton, Queen's University Belfast,
University of Birmingham, the University of West Scotland and a number of
Oxford colleges.
"Stay" is a song by Barbadian recording
artist Rihanna, from her seventh studio album, Unapologetic (2012).
It features guest vocals by Mikky Ekko, and was released as the second
single from the album on January 7, 2013. "Stay" was co-written by
Ekko and Justin Parker. It is a pop ballad, featuring piano and
guitar chords. The song's lyrical content regards the temptation and failure of
resisting a true love. "Stay" garnered a mostly positive response
from music critics, who were divided in their opinion regarding the
balladry, with most describing it as a standout track on the album, while a few
labelled it as boring. However, critics were unified in their opinion of
praising the vocal performance and emotion.
I personally feel that the music video was successful because
of Rihanna’s status in the music industry and her performance in the music
video. "Stay" received mostly positive reviews from music critics.
Jon Dolan for Rolling Stone was complimentary of Rihanna's
execution of the song, writing that she performs it "within an inch of its
life" and "pleads at the piano ” Dolan continued to state that
it is "stark" and "shadowy" which is
"confrontationally honest." Dan Martin for NME described
"Stay" as Unapologetic's highlight, writing that it is a
"gorgeous piano ballad." Martin continued to write that the song
"puts a vulnerable spin on the Brown situation, repeating another theme of
the album", a reference to her relationship with Chris Brown. Smokey
Fontaine for the Huffington Post also praised
"Stay", placing emphasis on Rihanna's vocal performance. He wrote
that "Three years ago, no one would have paid attention to a beautiful
piano-ballad like 'Stay.' Not because of the events we all witnessed, but
because of how honest and emotionally-connected her vocals are.
"La La La" is a
single released by British producer Naughty Boy, featuring
vocals from Sam Smith. It was released on 18 May 2013 as the second single
from Naughty Boy's debut album, Hotel Cabana (2013). The track
reached number one on the UK Singles Chart and, at its time of
release, was confirmed by the Official Charts Company as the fastest
selling single of 2013 in the UK, the Czech Republic and Italy. By the end of
2013, "La La La" was the sixth fastest-selling single of the year in
the UK, selling 145,000 copies in the first week.
I personally think this music
video was a success purely for the video. According to Ian Pons Jewell,the
music video, which hints at The Wizard of Oz, is about an
"aural" Bolivian legend dating to the early 20th century, which
concerns a deaf boy who fled from his abusive home and found a stray dog that
accompanied him since then. After living on the streets for an undefined amount
of time he discovers that he has special talent of perceiving people's
troubles, which he can heal by screaming, which is said to be as loud as an
earthquake and a tornado. One day, he finds an old man who is being stoned by
villagers while being taunted and ridiculed. By screaming, the boy resolves the
situation and revives the old man's heart (in the video, by buying him a new
heart). Together, they meet a disfigured man who was abused, considered a leper
by society. The disfigured man reveals that he is a prophet who was cursed by a
demon (El Tio) because he didn't worship him anymore, and abandoned the society
where the demon resided. El Tio is considered as the lord of the underworld, to
whom mortal people offer gifts in exchange for protection, or to ease his
anger. The prophet said anybody who could hear the demon would fall under
his control. He told them the demon could be found in desert, where there
once was a town in which people worshipped the demon and he cursed them to kill
themselves. Together they go to the place where the demon should reside. They
arrive at a mine where the demon is supposed to be, but everybody
with their hearing intact could be cursed by the demon, thus the boy had to
face the demon alone and out-voice him with his scream to stop him from cursing
others.
The video ends with an open end,
considering that El Tio is the lord of the underworld who rules in
the mines, which were of use for people for a prolonged period of time, whom
miners sacrifice allama from time to time to avoid from being cursed, the boy
could be seen as a big sacrifice to redeem the miners from El Tio's undesirable
influence.
This is what I found out in the focus group feedback:
100% of the focus group liked my music video
50% of the focus group felt that the story I conveyed in my music suited really well with lyrics and the pace of the song.
A response that stood out to me and was very eye opening was "The cross cutting between the scenes of the couple- it shows the difference between the happy side of the relationship and the sad times of it" This is something I could consider writing about in my evaluation.
50% of my audience felt that the audio could be smoother, this is there is a technical glitch that had occurred so it needs rendering. This would be done when I have finished editing my music video.
100% of my focus group thought the concept of the home video effect worked really well and was parallel to the music. One of the response reading "Yes, because it shows the reality of everyday concepts of the relationships at their best environment."
This focus group research really helped me get an insight on how others view my music video. The thing that I learnt through this process is that somethings that I personally believe works really might not come across as good to other people. As a result, I adapted my music video to suite my target audience.
I put together 8 people that made up my focus group, I showed them my music video and the handed them a questionnaire.
I decided to have my focus group in the middle of my editing process because I thought it would great to have feedback from an audience to confirm I am on the right track. In addition, I would be able to fix an amend any suggestions given to me by my focus group before it is too late.
In today's editing process, I had to figure out how to fade my video to look like time passing. I did this by using the pen tool and putting the footage I wanted the fade into under the current footage.
I spent today's lesson editing my music video. I had previously edited some of it so i got my teacher yo watch it for feedback. His feedback was to crop down my clips because they were too long as they has to be fast and engaging.
Music video by One Direction
performing, Kiss You. 2013- Simco Limited under exclusive licence to Sony Music
Entertainment UK Limited. It was released as the record's second single
in Germany and the third overall single on February 8, 2013. The song was
composed by Kristoffer Fogelmark, Kristian Lundin, Albin Nedler, Savan
Kotecha, Shellback and its producers, Carl Falk and Rami
Yacoub. "Kiss You" is an upbeat power pop song withelectronic effects;
the lyrics detail a protagonist's infatuation with a significant
other. Critics praised the song for its production, calling it a stand-out
track on Take Me Home.
Personally, I feel this video was successful because of the
artists and the video itself. The clip depicts the band shooting various scenes
via a green screen, which include sequences reminiscent of iconic music
videos of songs such as the Beach Boys' "Surfer Girl", Elvis
Presley's "Jailhouse Rock" and Rammstein’s "Mein Land".
One the other hand, in the words of
Richard Dyer who believes that stars are manufactured to make money for their
record labels by appealing to target audiences. For example: boy bands such as
one Direction are made to appeal to the younger audience, which makes them more
successful.
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