Naughty Boy ft Sam Smith - Lalala
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"La La La" is a
single released by British producer Naughty Boy, featuring
vocals from Sam Smith. It was released on 18 May 2013 as the second single
from Naughty Boy's debut album, Hotel Cabana (2013). The track
reached number one on the UK Singles Chart and, at its time of
release, was confirmed by the Official Charts Company as the fastest
selling single of 2013 in the UK, the Czech Republic and Italy. By the end of
2013, "La La La" was the sixth fastest-selling single of the year in
the UK, selling 145,000 copies in the first week.
I personally think this music
video was a success purely for the video. According to Ian Pons Jewell, the
music video, which hints at The Wizard of Oz, is about an
"aural" Bolivian legend dating to the early 20th century, which
concerns a deaf boy who fled from his abusive home and found a stray dog that
accompanied him since then. After living on the streets for an undefined amount
of time he discovers that he has special talent of perceiving people's
troubles, which he can heal by screaming, which is said to be as loud as an
earthquake and a tornado. One day, he finds an old man who is being stoned by
villagers while being taunted and ridiculed. By screaming, the boy resolves the
situation and revives the old man's heart (in the video, by buying him a new
heart). Together, they meet a disfigured man who was abused, considered a leper
by society. The disfigured man reveals that he is a prophet who was cursed by a
demon (El Tio) because he didn't worship him anymore, and abandoned the society
where the demon resided. El Tio is considered as the lord of the underworld, to
whom mortal people offer gifts in exchange for protection, or to ease his
anger. The prophet said anybody who could hear the demon would fall under
his control. He told them the demon could be found in desert, where there
once was a town in which people worshipped the demon and he cursed them to kill
themselves. Together they go to the place where the demon should reside. They
arrive at a mine where the demon is supposed to be, but everybody
with their hearing intact could be cursed by the demon, thus the boy had to
face the demon alone and out-voice him with his scream to stop him from cursing
others.
The video ends with an open end,
considering that El Tio is the lord of the underworld who rules in
the mines, which were of use for people for a prolonged period of time, whom
miners sacrifice allama from time to time to avoid from being cursed, the boy
could be seen as a big sacrifice to redeem the miners from El Tio's undesirable
influence.
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