Monday, 27 January 2014

The most watched music videos on youtube 2013- #4

Rihanna - Diamonds



 385,022,476 views

Diamonds" is a song recorded by Barbadian singer Rihanna for her seventh studio album, Unapologetic (2012). It was written by Sia Furler together with its producers, Benny Blanco and StarGate. The song premiered on September 26, 2012, during the Elvis Duran and the Morning Show and was digitally released the following day as the lead single from Unapologetic. Def Jam Recordings serviced the single to contemporary hit radio in the United States on October 2. "Diamonds" is a mid-tempo electronic and pop ballad performed with heavy synthesizers, orchestral sounds, and electronic rhythms. The song's lyrics serve as a departure from the themes of unhealthy relationships that were on Rihanna's previous singles.


I personally think this music video was successful because of the song. "Diamonds" was well received by most critics, some of whom complimented Rihanna's different musical direction, while others criticized the song's production. The single topped music charts in over twenty countries, including the United States, where it became Rihanna's twelfth number one single on the Billboard Hot 100 and tied her with Madonna and The Supremes for the fifth-most number one singles in the chart's history. "Diamonds" was certified quadruple platinum by the Recording Industry Association of America (RIAA) and sold over four million digital copies in the US. By May 2013, it had sold over 7.5 million copies worldwide, becoming one of the best-selling singles of all-time.

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