Will.I.AM ft Brittney Spears - Scream and Shout
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"Scream & Shout"
is a song by American recording artist will.i.am and Britney
Spears, taken from the former's fourth studio album #willpower. It
was released on November 20, 2012 by Interscope Records as the second
single from the album, and sent to mainstream radio in the United
States on November 27. The song was written by will.i.am, Jef Martens and Jean
Baptiste and was produced by Martens under the alias Lazy Jay, with
additional production by will.i.am. "Scream & Shout" is an upbeat dance-pop song;
its lyrics are about having a good time on a night out. It interpolates a sample of
the lyric "Britney, bitch", which was used on Spears' 2007 single
"Gimme More".
I personally think this music
video was successful because of the collaboration between the two artists. After confirming he was working with
Spears on August 2012, will.i.am tweeted her saying "OMG...your lookin fit
& hot...can't wait to shoot the video to our song...your fans are ganna
love it...". The music video was directed by Ben Mor and filmed on
October 13 – 14, 2012, in Los Angeles. Behind the scenes
footage of the video recording—in which according to the Daily Mirror
Spears wore a Herve Leger dress and black gloves—was leaked on
October 14. When asked about the video's concept and style, will.i.am said
that it will include "urban fresh fashion", and that he intended to
release the video and song together.
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