Andrew Goodwin's ideolody on music videos (narrative)

Songs fail to give us the complete narrative!             

    We only tend to get a gist of the meaning of the song and then tend to make up our own idea of what is being told.

    Goodwin explains that music videos should ignore common  narrative. It is important in their role of advertising

    Music videos should have coherent repeatability. Narrative and performance work hand in hand. It makes it easier for the audience to watch over and over without losing interest.

    The artist acting as both narrator  & participant helps to increase the authenticity however the lip synch and other mimed actions remains the heart of music videos. The audience need to believe this is real.