Dyer
believes artists are constructed through artificial images such as advertising,
films, magazines and music.
He
claims that consumers prefer artists to convey their true emotions themselves
and not be groomed by record labels who try to create a fake image for them.
A
“real” artist can use this as their unique selling point.
Richard Dyer also believes that stars are manufactured to make
money for their record labels by appealing to target audiences. For example: girl
bans such as Little mix and Spice girls appeal to teenage girls as they enforce
'Girl power'
As a result of this record labels have to market different artists
to cater for certain target audiences as there are both niche and whole markets.
Examples of record labels doing this can be seen through Mirror
branding, both Rage Against The Machine and Joe McElderry are signed to Sony
Music
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