Channel 4's 100 best music videos

The Cardigans- My favorite game

This music video was directed by Jonas Akerlund. The song is about a love affair but the music video is just of a girl driving along.however they didn't want it to be typical and found a perfect way of showing the lyrics meant something. This was by using violence and showing her driving a car in a desert, being reckless with everything smashing around her. There was also humour involved, this was a great hit as it was a different approach.

                                                    Herbie Hancock- Rock it

Herbie Hancock was one of the first black men to appear in a music video.  As in 1983 racism occurred frequently, MTV didn't want to play songs by black artists so artist like Elvis Presley had covers of black artists in order for the songs to be played on television. Even in this video, Herbie Hancock was only showed a little. This video had a huge positive reaction because it was different, it worked perfectly and people felt it opened a gateway for mainstream hip hop.

                                            Elton John - i want love

Elton John hated being in music video, so he found a solution of putting actors in is music video and having the lip sync. At the time the music video was being filmed, Robert Downey Jr was in rehab for his drug use. His performance looked very sincere and therefore hard hitting.


                                          Bronki Beat - Small town boy

This music video tells a story about a young man coming to the city and he happens to be openly gay. When this music video was released in 1984, there was a lot of prejudice on homosexuality. As a result, this music video caused a lot of controversy. This was very brave of the band of the band as this was the first song they recorded as they got a lot of negative feedback. However, this music video helped people who are suffering from that problem gain courage.

                                   Talking heads - Once in a lifetime

This music video is known to be the birth of abstract art in music videos. This video made it acceptable for a music video to not have a story line, which subverts Andrew Goodwin's ideology.

                                      So Solid Crew - 21 Seconds

This music video shows each member of the So Solid crew showing their personalities as much as they could in 21 seconds to see who was better. It was a great way of creating individual profiles and showing the public the different members of the band. Even though the video and lyrics were actually supposed to be about escaping.
                                         
                                                New Order- Faith

This Video has an abstract theme, which conveys that a music video doesn't have to have a moral.The music video to truth faith was created by a man who had no idea how to make a music video, he was a ballet choreographer and was randomly chosen. The video has no resemblance to the song and therefore is so brilliant, mtv thought the song was so rubbish that they refused to play it unless it had the band featuring in it. They changed the video slightly and featured the band playing in it at glastonbury, it was a success because of how poor and different it was!

                                                  Godley and Creme - Cry

       Godly and Cremes video was a massive number one hit because it was one of the first videos which just had close up of random people’s faces and used a lot of video genetics to merge all of these different faces together, as all of the people look upset it try's to show a real sense of passion and being upset. This is specifically shown by the man crying at the end.





                           
                                                       Basement Jaxx - Where's your head at

This music video consists of a role play of random inventions.This video has a story behind it about evolution and men and women evolving from apes, one of the first videos to use animals as humans and put them together. The video was filmed in a crazy place, a mental institute and was just so unrealistic and crazy, about a man who thought he knew the way to show pop and sees a crazy scientist. Such a bizarre video and that’s why it was so successful!