This is example of the use of synergy in a music video as the song was incorporated into a blockbuster music, which gave both the song and the movie publicity.
purpose of a music promo video!
promotional
Extension of income
Extension of outlets
(music channel, direct DVD and CD sales, website, download)
Synergy (films, TV
programmes)
Producers’ strategies
(major label, independent, artist self-produced)
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