The extension of income of an
artist promotes the artist/single and album. It also Persuades audience to buy
– CD/download and raises the audience awareness or profile of the artist/group.
Product placement e.g. Christine
Aguillera & perfume (Not Myself Tonight)
Synergy refers to two different
companies working together for a mutual benefit. For example Keith lemon has a
tv show and a Movie, in this case it works to the mutual benefit of both
film/TV programme and artist.
The movie ‘Sky Fall’ had a synergy
with the artist ‘Adele’, as she recorded the soundtrack for it’s theme song.
This way both the movie and the artist get great publicity.
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