Richard Dyer's Star theory(Ideology and culture)

Another one of Dyers beliefs within his Star Theory is that artists become trendsetters in the sense that audience members will imitate hairstyles and artists clothing styles. For example Rihanna had her fiery red hair style and Rita Ora has her icy blonde hair and beanie look.

 Artists may have certain religious beliefs and cultural values that audiences may also pick up on if shared by the artist. For example girl band ‘Mary Mary’ crosses over gospel and R&B music.

The internet has meant audiences now have far greater access to the “personal” lives of stars. This could be very dangerous for the artists, has there have been past events of journalists invading Artists’ lives. An example of this is Amy Winehouse’s drug scandal.