Marketing an Image

Comparison of two artists.

                                         Adele/ Lady Gaga
                     

Adele has the brand of 'The girl next door' as she is portrayed to be an ordinary girl with a weight problem. This way most girls would be able to relate to her. Her target audience is mostly female as the majority of her songs are about break ups and heart breaks, this was proven in one of the concerts Adele performed i where she mentioned the name of her heart breaker. In response to this the audience got angry and started shouting hateful words towards the young man. This show that Adele's audience look
up to her as a sister.







Lady gaga on the other hand is conveyed to be a creative, unique, original and zany artist. She is portrayed to be an unusual creature not like any other. However, she does have the 'ideal' body of an artist; which is skinny, because of this she wears a lot of revealing outfits that creates the male gaze in her music to reach out to her male audience.

In this video Lady gaga makes a reference to the 'Bauhaus', which was a school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. Lady gaga is associated with arty and creativeness, so this shows that she knows the history of art and fashion and almost will make the audience interested in how her house will be designed and her sense of style as we would assume it would be quite interesting and clever.

Lady gaga's marketing mirrors that of David Bowie's when he first exploded onto the music industry as 'Ziggy Stardust'.

He  was also perceived as being creative, unique and like a creature not from this earth. 

David Bowie appeared on a chat show in 1974 called 'The Dick Cavett show' and was described as a chameleon. Dick Cavett said " David Bowie is the only man i know that has appeared in the best dressed men list and the worst dressed women list. who is he? what is he? where did he come from? is he a creature of a foreign power, is he a creep? is he dangerous? is he smart, dumb, nice, is his appearance real or put on? is he crazy, sane, man, woman or a robot?" This shows perfectly how unique artist like David Bowie and Lady gaga want to be perceived. They want to be talked about frequently, they want to subvert normality. which is what their persona does.




David Bowie's ashes to ashes was went straight to No1 as it was revolutionary, it summed up David Bowie's carrier fro when he had the persona of Ziggy Stardust up to date. The video was promoted as being unique and and original.

However, David Bowie dissapeared from the music industry for ten years, then he came back at 60 years old and released a hit single 'Where are we now' which went straight to No 1 on pre-order.


Artist like Miley Cyrus, Lady Gaga Ziggy Stardust perform on shock factor.

As Miley's childhood persona 'Hannah Montanna' was a great model to young girls and most young girls looked up to her, Miley's drastic change in persona was shocking to everyone, thus making headline news around the world. She changed from the brand of 'The girl next door' to a very erotic and x rated persona. This shock factor boosted Miley's career and she is now one of the leading pop stars.