Extension of outlets
The music industry evolves along with modern technology. Music videos can be accessed by music channels, Direct DVD and CD sales, websites and download.
With competition from a variety of online platforms, music channels are no longer the strong promotional platforms they once were.
In
many ways the music video channel is in danger of becoming defunct and
irrelevant.
Online
streaming and downloads mean that music videos are instantly accessible.
Gone
are the days of Top Of The Pops!
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