We can measure the success criteria of a music promo video
by:
Word of mouth- People that have
watched the music video could either think it’s good or bad, either way they would
tell their friends about it and their friend would tell other people. This then
becomes a snowballing method of publicity.
Number of hits on Youtube - When a video get a million videos and above,
it is known as going ‘viral’, this measure how successful it is with the
respective audience.
Newspaper articles/TV reports-
Music videos could be advertised on newspaper articles and tv reports such as
bbc news.
How many times shown on
television - Music channels such as MTV, Viva, Kiss and more often only show
successful music videos repeatedly.
Amount of publicity – The success
of a music promo video does differ on the amount of publicity it gets, as the
more people are aware of it, the more successful it is.
Downloads (legal/illegal) –
Whether the music videos are downloaded legally or illegally, either way people
are still getting access to it, therefore, the music video is going to be
successful.
Charts- The charts are a way to know what music videos are successful;
we measure this by the amount of time the music video spends on the charts.
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