purpose of a music video
The purpose of a the music video is to advertise the artist, to interpret the lyrics, to appeal to a certain audience and to experts an individual's emotions in order to market an image. For example rapper often have the male gaze in their video where there are surrounded by plenty women and wealth, to give the impression of being rich, which is what often their lyrics are about.
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Draws attention to
the music/song
Illustrates the song
Appeals to a visual
audience
Expresses an individual’s emotions
Tells a story
Markets an image
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