Thursday, 3 October 2013

Andrew Goodwin's Ideology on music videos

 purpose of a music video




The purpose of a the music video is to advertise the artist, to interpret the lyrics, to appeal to a certain audience and to experts an individual's emotions  in order to market an image. For example rapper often have the male gaze in their video where there are surrounded by plenty women and wealth, to give the impression of being rich, which is what often their lyrics are about.

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Draws attention to the music/song
Illustrates the song
Appeals to a visual audience
Expresses an individual’s emotions
Tells a story

Markets an image

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